All our activities are based on stringent ethical principles and we are committed to providing a good level of protection for the privacy of all visitors to our website and our (mobile) applications. For this reason, the way in which we collect and store information is dependent on how our website and related services are used. To register with myWarmBoots, you only need to enter your e-mail address and a password, and confirm that you are over the age of 16. We may request your birthdate for the purpose of sending you special offers on your birthday, but it is optional for you to provide this information to us.

Various technologies may be used on our websites and our (mobile) applications in order to make them more user-friendly, effective and secure. Such technologies may lead to data being collected automatically by us or by third parties on behalf of us. This data does not generally contain personal details about the user. Examples of such technologies are cookies, flash cookies and web analytics, Google Analytics cookies and Google Tag Manager cookies.

A visit to myWarmBoots results in data that is transmitted from your browser to our server being automatically collected and stored by us or by third parties on behalf of us. This data can include, in particular, the following:

• The visitor’s IP address
• The date and time of the visit
• The referral URL (the site from which the visitor has come)
• The pages visited on our website
• Information about the browser used (browser type and version, operating system, etc).

A number of places on our website and (mobile) applications make use of so-called cookies. These are essentially small text files that are stored on your computer’s hard drive or your user device by your web browser. We can use cookies to identify the owner of a user account and to store articles in a shopping basket during the purchasing process. In other words, cookies help to make our website or (mobile) application more user-friendly, more effective and more secure. The cookies usually used by us are so-called “session cookies”, which are automatically deleted at the end of the visit to the respective website. By default, browsers enable the use of cookies but this function can also be disabled. However, this will result in some services not being available. It is also possible to manually delete cookies after their use via the web browser. myWarmBoots is not aware of any cases in which cookies have caused damage to a computer or user device or facilitated viral infections. The following links provide specific information about the most commonly used browser:

• Internet Explorer / Edge : http://support.microsoft.com/gp/cookies/en
• Mozilla Firefox : http://support.mozilla.com/en-US/kb/Cookies
• Google Chrome : http://www.google.com/support/chrome/bin/answer.py?hl=en&answer=95647
• Safari : http://support.apple.com/kb/PH5042
• Opera : http://www.opera.com/browser/tutorials/security/privacy/

Web analytics is the term given to a method for collecting and assessing the behaviour of visitors to websites and (mobile) applications. This includes the analysis of traffic patterns in order, for example, to determine the frequency of visits to certain parts of a website or (mobile) application, or to find out what information and services our visitors are most interested in. For these purposes, we primarily make use of click-stream data and the other techniques listed above. Web analytics are carried out by myWarmBoots and/or other selected parties.

Besides the data collected by automated means, we also process data which you have provided to us. This includes, but is not limited to:

• your contact information, including your (first and last) name, (billing or delivery) address, birthday and email address and, optionally, your telephone number. We need your e-mail address and (optionally) telephone number so that we may contact you if we have questions or information for you regarding your order;
• other information required to be able to process your order, such as information concerning the products you have ordered, the billing and delivery address, banking and/or credit card details;
• if you have created an online profile, the preferences and interests stored in this profile (please see below for further information concerning the profiles);
• if you have contacted customer service, the details of this contact and the contact history. All of this data is characterized by the fact that you have provided this information yourself. We use this information for the purposes described in this privacy policy. You can always have your personal data corrected, or opt-out of collection or further/use processing, and as further described in this policy, request access to the personal information that you have provided to us.

We collect, use or disclose your personal information/data with your permission for the purposes identified, or as allowed or required under the law. Your permission may be expressed in writing or implied and you may give it to us verbally or electronically. We will use the information we have gathered about you to provide you with a convenient shopping experience, to fulfill your orders and to advise you of offers concerning our products and services. We will use your personal information/data for purposes relating to your order; e.g., to notify you regarding the status of your order or delivery. We may use your data to assess your creditworthiness, for which we may use third parties. If you have provided us with your personal information/data in relation to a promotion, event, (mobile) application, etc, we may send you emails or other messages which relate to the service you have requested. If you contact customer service, we will use your personal information/data (including your contact history) so that customer service is able to process your request and provide you with the best service possible. When you provide us with your personal information/data for purposes relating to your order or in relation to a promotion, event, application, etc, we assume that you consent to the collection of your personal information and its use for these purposes. If you have given us your personal information/data during the sale of a product or service, we may contact if an interrupted sales process we will send you a reminder. If you have opted-in to receive our newsletters and promotional emails, then we will send them to you. You can immediately unsubscribe from any of these notifications at any time at no cost by clicking on a link in the corresponding e-mail or other message. If we have consent to contact you (whether express or implied as required by applicable law), we may contact you per regular mail, e-mail, per SMS, per telephone or any other electronic means for marketing, advertising and opinion research purposes of myWarmBoots. This includes for example information related to products of myWarmBoots, ecommerce activities, special offers, promotions as well as information on local store openings, local store activities of the myWarmBoots or sporting events. In order to be able to contact you with information which is of special interest for you, your overall interaction with myWarmBoots (such as but not limited to your shopping behaviour in e-shops, in myWarmBoots physical stores, your use of loyalty programmes, your ratings and reviews of products, your contact history with our customer service, your newsletter clicks/ opening results, your surfing behaviour (web tracking), the newsletter types you are subscribed to, your participation in promotions or events, your interactions with our website and your use of (mobile) applications), will be combined analysed and used. We may provide your contact data to myWarmBoots for marketing, advertising and opinion research purposes. Please find information on your rights and especially how you can withdraw your consent in the following sections.

One of our basic principles is, among other things, to require that your data be treated confidentially. We will not sell your data to third parties. However, if we are required by law, we will disclose your data to third parties. If any personal information is stored or processed outside of Canada (whether by myWarmBoots.com or a service provider or data processor, as set forth below), they are subject to the laws of that jurisdiction and may be available to governments, courts or police or regulatory authorities in that jurisdiction. In all other cases, we will not disclose your data without obtaining your prior consent. We may collaborate with service providers and data processors who work for myWarmBoots.com. These services may include hosting and maintenance, analytics, email, delivery, processing of payment transactions, checking your credit and address, and so on. These third-party companies have access to the personal data needed to provide the service in question. Service providers and data processors are contractually obliged to respect the confidentiality of this information. In addition, their contract strictly prohibits them from using this data for any other purpose. The necessary steps are taken to ensure that our service providers and processors who work for myWarmBoots.com protect the privacy of your data. We may need to anonymously disclose non-personal data to our partners. These data include, for example, information about the use of a website or application (mobile) over a period of time. This information is usually communicated in grouped form.

If you provide us with personal information/data via our websites or other channels, this is done on an entirely voluntary basis and with the granting of your consent for it to be used in accordance with the provisions of this privacy policy. If you choose not to provide requested information, various customer benefits may not be available. In certain cases, only those people that have submitted the necessary personal information/data to us are able to order products, use certain services and in other ways avail themselves of the activities and offers available on our website and (mobile) application. As transparency and fair play are particularly important issues for us, we provide various options, depending on the exact circumstances, in order to help you retain control over your information/data. These options may include the possibility of displaying and editing your information/data online. It may also be possible to unsubscribe from services or delete user accounts or to receive information about the data held.

E-mails that myWarmBoots sends to you that contain for instance a newsletter or marketing content, include the option to terminate the receipt of such e-mails (unsubscribe) by following the relevant instructions in the respective e-mail. If you want to stop receiving emails from us, you can simply click on this unsubscribe hyperlink and we will stop sending you emails forthwith. If you do not wish information about your behavior at our website or (mobile) application being collected and assessed, you can opt-out of the gathering of the web analytics data as described below. If you wish to object to receiving promotional information and offers in general, so including by regular mail, e-mail, per SMS, by telephone or by any other electronic means, or if you want to withdraw your consent, you may do so at any time by sending an email to service@myWarmBoots.com. In case we have doubt about your identity, we can ask you to identify yourself (e.g. by sending a copy of your passport ID). With regard to other types of messages you may receive, such as maintenance announcements or administrational notifications, the receipt of these can only be terminated by deleting your account, as such messages are a mandatory part of user accounts and the related use of our websites and (mobile) applications. You can have your account deleted by sending an email to service@mywarmboots.com.

You have the right to be informed at any time about the personal information/data stored about you, its origin and recipients as well as the purpose for which it is being stored. Information about stored personal data can be obtained by using the contact details in the Contact Information section below. We may not be able to provide the information we hold about you if: (1) it contains references to other persons; (2) it is subject to solicitor-client or litigation privilege; (3) it contains proprietary information; (4) it has already been destroyed, (5) it is too costly, in our determination, to retrieve, and (6) it cannot be disclosed for legal reasons.

You have the right to request to correct, supplement, delete or block the personal information/data stored about you. We will notify you within four weeks of receiving the request as to whether and, if so, to what extent, we will comply with your request. If for any reason we don’t comply with your request, we will provide you with the reasons.

We take appropriate technical and organisational measures to protect personal information/data against accidental or unlawful destruction, loss, alteration, unauthorised use, disclosure or access, in particular where the processing involves the transmission of data over a network, and against all other unlawful forms of processing and misuse.

The protection of children’s personal data is extremely important. myWarmBoots understands that it has a responsibility to protect the privacy of children and has no intention of collecting the data of children under the age of 16. We also encourage parents and other guardians to surf the Internet together with their children and participate with their children in the multitude of activities offered by the wide range of websites on the World Wide Web (www). If a child under the age of 16 attempts to register himself or herself, he or she is initially asked to provide the information as described in the above section entitled “What personal data is collected”. In addition, the data submitted by and collected about the child during the course of his or her visit (e.g. via cookies) may be used as described above. If a child under the age of 16 attempts to submit a registration application, this will be rejected with the notification that applications from children under the age of 16 are not accepted. For that reason, we ask parents and other guardians to check on and monitor their children’s Internet usage in order to protect them.

Our website and (mobile) applications provide you Social Plug-ins from various social networks. If you choose to interact with a social network, your activity on our website or via our (mobile) applications will also be made available to social networks such as Facebook and Twitter. If you are logged in on one of these social networks during your visit to one of our websites or (mobile) applications the social network might add this information to your profile. If you are interacting with one of the Social Plug-ins, this information will be transferred to the social network. In case you do not wish such a data transfer, please log off on your social network before you enter one of our websites or (mobile) applications. We cannot influence this data collection and data transfer via the Social Plug-ins. Please read the privacy policies of those social networks for detailed information about the collection and transfer of personal data, what rights you have and how you can achieve satisfactory privacy settings.

Facebook: http://www.facebook.com/about/privacy/

Twitter: http://twitter.com/privacy

Google +: http://www.google.com/intl/en/policies/privacy/

If you have any questions regarding the use of your personal information or our Privacy Policy, you are welcome to contact us. You can contact our Service Team at: service@mywarmboots.com and we will answer all demands in the following 2 business days.

You may register a privacy-related complaint by contacting the Data Protection/Privacy agent at the above email address. We will explain our complaint procedure to you and investigate all complaints. If a complaint is justified, we will take all appropriate steps to correct the situation. We will also let you know what other complaint procedures may be available to you.

myWarmBoots has pledged to adhere to the fundamental principles of Data Protection and considers the privacy policy as being binding in nature. We therefore regularly review our privacy policy in order to ensure that it is free or errors, is clearly visible on our website, contains all the required information, is implemented in full, and is compliant with the Data Protection principles. This privacy policy may be changed from time to time in order to keep pace with new developments and opportunities relating to the Internet and to stay in line with prevailing legislation. We will not restrict your rights granted in accordance with this privacy policy without your explicit consent. Significant changes to the policy will be publicized on our website along with an updated version of the privacy policy.